{"id":1586,"date":"2023-07-27T13:07:06","date_gmt":"2023-07-27T10:07:06","guid":{"rendered":"https:\/\/teknolojist.net\/?p=1586"},"modified":"2024-05-08T10:28:56","modified_gmt":"2024-05-08T07:28:56","slug":"trendyola-rekabet-kurumu-61-milyon-tl-cezayi-onayladi","status":"publish","type":"post","link":"https:\/\/mehmetabaci.tr\/?p=1586","title":{"rendered":"Trendyol’a Rekabet Kurumu 61 Milyon TL Cezay\u0131 Onaylad\u0131"},"content":{"rendered":"

Rekabet Kurumu, T\u00fcrkiye’nin \u00f6nde gelen e-ticaret platformlar\u0131ndan biri olan Trendyol’a y\u00f6nelik y\u00fcr\u00fct\u00fclen soru\u015fturmay\u0131 tamamlad\u0131 ve karar\u0131n\u0131 a\u00e7\u0131klad\u0131. Trendyol, kendi perakende faaliyetlerinde rakip verilerini haks\u0131z olarak kullanarak avantaj elde etti\u011fi ve bu eylemlerinin rakiplerinin faaliyetlerini zorla\u015ft\u0131rd\u0131\u011f\u0131 gerek\u00e7esiyle 61 milyon 342 bin 847 lira idari para cezas\u0131yla cezaland\u0131r\u0131ld\u0131.<\/p>\n

Rekabet Kurumu taraf\u0131ndan yap\u0131lan a\u00e7\u0131klamada, Trendyol’un pazar yerinde faaliyet g\u00f6steren \u00fc\u00e7\u00fcnc\u00fc taraf sat\u0131c\u0131lar\u0131n verilerini kullanarak kendi perakende faaliyetlerini desteklemek amac\u0131yla algoritmay\u0131 manip\u00fcle etti\u011fi belirtildi. Rekabet ko\u015fullar\u0131n\u0131 olumsuz etkiledi\u011fi ve rakiplerine haks\u0131z bir avantaj sa\u011flad\u0131\u011f\u0131 tespit edildi.<\/p>\n

\"Trendyol'a<\/p>\n

Rekabet Kurulu’nun oybirli\u011fiyle ald\u0131\u011f\u0131 bu karar\u0131n tebli\u011f edilmesinin ard\u0131ndan, Trendyol’a 4054 say\u0131l\u0131 Rekabetin Korunmas\u0131 Hakk\u0131nda Kanun’un 6. maddesini ihlal etti\u011fi gerek\u00e7esiyle verilen para cezas\u0131na kar\u015f\u0131 60 g\u00fcn i\u00e7inde Ankara \u0130dare Mahkemeleri’nde yarg\u0131 yolu a\u00e7\u0131k olacak. Rekabet Kurumu’nun bu t\u00fcr cezalar\u0131 uygulamas\u0131n\u0131n temel amac\u0131, adil rekabeti sa\u011flamak ve piyasada i\u015fletmeler aras\u0131nda e\u015fit ko\u015fullar\u0131n olu\u015fmas\u0131n\u0131 sa\u011flamakt\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trendyol, kendi perakende faaliyetlerinde rakip verilerini haks\u0131z olarak kullanarak avantaj elde etti\u011fi ve bu eylemlerinin rakiplerinin faaliyetlerini zorla\u015ft\u0131rd\u0131\u011f\u0131 gerek\u00e7esiyle 61 milyon 342 bin 847 lira idari para cezas\u0131yla cezaland\u0131r\u0131ld\u0131.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1586","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/posts\/1586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1586"}],"version-history":[{"count":1,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/posts\/1586\/revisions"}],"predecessor-version":[{"id":4830,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/posts\/1586\/revisions\/4830"}],"wp:attachment":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}