{"id":2323,"date":"2025-02-04T09:06:02","date_gmt":"2024-02-08T16:20:46","guid":{"rendered":"https:\/\/reelsindir.net\/?p=2323"},"modified":"2025-02-04T09:06:02","modified_gmt":"2024-02-08T16:20:46","slug":"sosyal-medya-stratejilerinde-basarisizlik-gapin-basi-dertte","status":"publish","type":"post","link":"https:\/\/mehmetabaci.tr\/?p=2323","title":{"rendered":"Sosyal Medya Stratejilerinde Ba\u015far\u0131s\u0131zl\u0131k: GAP&#8217;\u0131n ba\u015f\u0131 dertte!"},"content":{"rendered":"<p>GAP, Abercrombie &amp; Fitch, Ann Taylor, American Eagle ve benzeri b\u00fcy\u00fck Amerikal\u0131 giyim firmalar\u0131n\u0131n ba\u015f\u0131 sosyal medya ile dertte.\u00a0<span id=\"more-110031\"><\/span>Ba\u015fl\u0131\u011fa bak\u0131nca bu firmalar\u0131n sosyal medya krizi veya sosyal medya y\u00f6netimi konular\u0131ndan dolay\u0131 s\u0131k\u0131nt\u0131lar ya\u015fad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnebilirsiniz ama durum tam olarak \u00f6yle de\u011fil.<\/p>\n<p>Bu markalar sosyal a\u011flar\u0131 aktif kullanan, yeniliklere ayak uyduran markalar diye biliniyor ama g\u00f6zden ka\u00e7\u0131rd\u0131klar\u0131 bir nokta oldu ki \u015fu anda ba\u015flar\u0131na b\u00fcy\u00fck bir dert a\u00e7m\u0131\u015f durumda. Sosyal medya ile de\u011fi\u015fen \u201ckullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131\u201d. Kula\u011fa \u00e7ok garip gelebilir ama sosyal medyan\u0131n do\u011fdu\u011fu yer olmas\u0131 itibariyle Amerika bir\u00e7ok sosyal yenilik ve de\u011fi\u015fimde de ba\u015f\u0131 \u00e7ekiyor.<\/p>\n<p>GAP\u2019in yak\u0131n zamanda fiziksel ma\u011fazalar\u0131n\u0131n %25\u2019ini kapatma karar\u0131 verdi\u011fini okudu\u011fumda bunun \u201conline sat\u0131\u015fa ge\u00e7i\u015f\u201d nedeniyle oldu\u011funu d\u00fc\u015f\u00fcnm\u00fc\u015ft\u00fcm ama durum sand\u0131\u011f\u0131mdan daha karma\u015f\u0131k \u00e7\u0131kt\u0131. K\u0131smen internet \u00fczerinden sat\u0131\u015f\u0131n etkisi olsa da bu ma\u011fazalar\u0131n kapanmas\u0131ndaki en b\u00fcy\u00fck etken sosyal medya \u00e7a\u011f\u0131n\u0131n getirdi\u011fi yeni moda anlay\u0131\u015f\u0131.<\/p>\n<p>\u0130nternet kullan\u0131c\u0131lar\u0131 90\u2019larda ve hatta 2000\u2019lerde modaya ula\u015fmak i\u00e7in televizyon mecras\u0131n\u0131 ve dergileri kullan\u0131yordu. Bu mecralarda tamamen reklamverenler sayesinde ya\u015fayan yerler oldu\u011fu i\u00e7in onlar ne isterse o oluyordu. Ama art\u0131k moday\u0131 kullan\u0131c\u0131lar\u00a0<strong>Pinterest&#8217;<\/strong>den,\u00a0<strong>Instagram<\/strong>\u2018dan takip ediyor ve yenilikleri de kendileri payla\u015f\u0131yorlar yani moday\u0131 da kendileri olu\u015fturuyorlar. Bu durumda bu h\u0131za ayak uyduran markalar ayakta kal\u0131rken di\u011ferleri zarar g\u00f6rmeye ba\u015fl\u0131yorlar.<\/p>\n<p>H&amp;M, Forever 21 ve Zara gibi gen\u00e7 markalar modaya h\u0131zl\u0131 ayak uydurarak yeni \u00fcr\u00fcnler \u00fcretebilen firmalar ve bu y\u00fczden gen\u00e7ler taraf\u0131ndan \u00e7ok daha fazla tercih ediliyorlar. GAPgibi firmalar ise b\u00fcnyesinde y\u0131ll\u0131k moday\u0131 belirleyen ekiplerin oldu\u011fu ve bu nedenle modaya h\u0131zl\u0131 ayak uyduramayan markalar oldu\u011fu i\u00e7in art\u0131k kaybetmeye ba\u015fl\u0131yorlar. D\u00fc\u015f\u00fcnsenize zaman\u0131nda Sharon Stone\u2019un Oscar T\u00f6reninde giydi\u011fi bir markayd\u0131 GAP!<\/p>\n<p>G\u00f6r\u00fcn\u00fc\u015fe g\u00f6re art\u0131k teknolojiye fiziksel olarak ayak uydurmak tek ba\u015f\u0131na yeterli de\u011fil. Yeni teknolojilerin geli\u015ftirdi\u011fi ve de\u011fi\u015ftirdi\u011fi kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131n\u0131 da \u00f6ng\u00f6r\u00fcp ona g\u00f6re hareket etmek, yenilikler yapmak gerekiyor. T\u00fcrkiye\u2019de bu geli\u015fmelerin etkisi ne zaman hissedilmeye ba\u015flar dersiniz?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GAP, Abercrombie &amp; Fitch, Ann Taylor, American Eagle ve benzeri b\u00fcy\u00fck Amerikal\u0131 giyim firmalar\u0131n\u0131n ba\u015f\u0131 sosyal medya ile dertte.\u00a0Ba\u015fl\u0131\u011fa bak\u0131nca bu firmalar\u0131n sosyal medya krizi veya sosyal medya y\u00f6netimi konular\u0131ndan dolay\u0131 s\u0131k\u0131nt\u0131lar ya\u015fad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnebilirsiniz ama durum tam olarak \u00f6yle de\u011fil. Bu markalar sosyal a\u011flar\u0131 aktif kullanan, yeniliklere ayak uyduran markalar diye biliniyor ama g\u00f6zden ka\u00e7\u0131rd\u0131klar\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-2323","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/posts\/2323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2323"}],"version-history":[{"count":0,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/posts\/2323\/revisions"}],"wp:attachment":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}