{"id":2351,"date":"2024-12-14T09:09:26","date_gmt":"2023-04-20T19:39:43","guid":{"rendered":"https:\/\/reelsindir.net\/?p=2351"},"modified":"2024-12-14T09:09:26","modified_gmt":"2023-04-20T19:39:43","slug":"musteri-temsilcileri-icin-farkli-bir-basari-hikayesi","status":"publish","type":"post","link":"https:\/\/mehmetabaci.tr\/?p=2351","title":{"rendered":"M\u00fc\u015fteri Temsilcileri \u0130\u00e7in Farkl\u0131 Bir Ba\u015far\u0131 Hikayesi"},"content":{"rendered":"<p>Reklamc\u0131l\u0131\u011f\u0131n ve pazarlaman\u0131n, y\u0131llar i\u00e7inde s\u00fcrekli olarak mecralar\u0131n\u0131 geli\u015ftiren ve geni\u015fleten birer sekt\u00f6r oldu\u011fu art\u0131k inkar edilemez bir ger\u00e7ek. Reklamc\u0131l\u0131k sekt\u00f6r\u00fc i\u00e7in hayati anlam ta\u015f\u0131yan mecra kavram\u0131, son y\u0131llarda \u00f6ncekilerden \u00e7ok daha kapsaml\u0131 yeni bir platforma kavu\u015ftu; Sosyal Medya.<span id=\"more-108523\"><\/span><\/p>\n<p>Bu yeni mecra, ilk y\u0131llar\u0131nda kullan\u0131c\u0131lar i\u00e7in yaln\u0131zca bir sosyal platform olarak g\u00f6r\u00fclse de, reklam ve pazarlama anlam\u0131nda yepyeni bir d\u00fcnyan\u0131n kap\u0131s\u0131n\u0131 a\u00e7t\u0131. Haliyle, hedef kitlesine ula\u015fmaya \u00e7al\u0131\u015fan markalar i\u00e7in daha \u00f6nce g\u00f6r\u00fclmemi\u015f olanaklar sa\u011flayarak, k\u0131sa s\u00fcrede d\u00fcnya \u00e7ap\u0131ndaki etkile\u015fim g\u00fcc\u00fcn\u00fc de kan\u0131tlad\u0131. \u00dclkemizde hala \u201cKonvansiyonel Reklam\u201d m\u0131 yoksa \u201cDijital Reklam\u201d m\u0131 diye tart\u0131\u015f\u0131ladursun, art\u0131k d\u00fcnyada bu ikisinin yaln\u0131zca birer mecra ayr\u0131m\u0131 oldu\u011funu fark ederek y\u00fcz y\u00fcze g\u00f6r\u00fc\u015fece\u011fi potansiyel m\u00fc\u015fterilere dijital platformlar \u00fczerinden ula\u015fmay\u0131 ba\u015faran sat\u0131\u015f elemanlar\u0131n\u0131n varl\u0131\u011f\u0131ndan s\u00f6z edebiliyoruz.<\/p>\n<p>Florida, Fort Myers\u2019deki BMW\u2019nin sat\u0131\u015f eleman\u0131 olarak \u00e7al\u0131\u015fan Tahmina Hassanein, birka\u00e7 y\u0131l \u00f6nce BMW\u2019de \u00e7al\u0131\u015fmaya ba\u015flad\u0131\u011f\u0131nda sat\u0131\u015f stratejisine sosyal mecralar\u0131 d\u00e2hil etmeye karar vermi\u015f. Fakat bunun i\u00e7in bir s\u00fcre bekleyen Hassanein, kariyerine \u00f6ncelikle satmaya \u00e7al\u0131\u015faca\u011f\u0131 ara\u00e7lar\u0131 teknik anlamda daha yak\u0131ndan tan\u0131yarak ba\u015flam\u0131\u015f. Daha sonraysa, markalar\u0131n sosyal mecralardaki sat\u0131\u015f stratejilerini incelemeye ba\u015flam\u0131\u015f. Klasik anlamdaki ara\u00e7 tan\u0131t\u0131m bilgilerinin ve reklamlar\u0131n\u0131n s\u0131radanl\u0131\u011f\u0131n\u0131 fark etmesiyle birlikte, kendi dijital yakla\u015f\u0131m\u0131n\u0131 in\u015fa etmeye karar vermi\u015f.<\/p>\n<p>Bir sat\u0131\u015f temsilcisi olarak, markay\u0131 bir ad\u0131m da olsa geriye atarak, potansiyel m\u00fc\u015fterilerle kendisi aras\u0131nda bir ba\u011f olu\u015fturacak yap\u0131n\u0131n do\u011fru strateji olaca\u011f\u0131na karar verdi\u011finde, ba\u015fta Facebook\u2019ta olmak \u00fczere, \u201cTahmina BMW\u201d gibi kurumsal sayfalar olu\u015fturmaya ba\u015flam\u0131\u015f. Hassanenin\u2019in bu yakla\u015f\u0131m\u0131 k\u0131sa s\u00fcre i\u00e7erisinde kar\u015f\u0131l\u0131k bularak k\u0131sa s\u00fcre i\u00e7erisinde ofisin parlayan y\u0131ld\u0131z\u0131 haline gelmi\u015f ve sat\u0131\u015flar\u0131n\u0131 katlayarak art\u0131rmay\u0131 ba\u015farm\u0131\u015f.<\/p>\n<p>Sosyal medya, \u00fclkemiz i\u00e7in hala taze say\u0131labilecek bir mecra olma niteli\u011fini koruyor. Ajanslar ve bir\u00e7ok marka, sosyal mecralar\u0131 etkin bi\u00e7imde kullanmay\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ba\u015farm\u0131\u015f olsa da, daha k\u00fc\u00e7\u00fck \u015firketlerin sosyal medya yakla\u015f\u0131mlar\u0131 stratejik yakla\u015f\u0131mdan uzak bir \u015fekilde ilerliyor.<\/p>\n<p>Sosyal medya, elbette ilerleyen y\u0131llarda orta ve k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli \u015firketler i\u00e7in bir muamma olmaktan kurtulacak. Fakat yine de bu konuyla yak\u0131ndan ilgilenen markalar\u0131n ve insanlar\u0131n dikkat etmesi gereken en \u00f6nemli nokta, kendi ileti\u015fim dillerini olu\u015fturabilmeleri. Hassanenin\u2019in olu\u015fturdu\u011fu ileti\u015fim stratejisi, ger\u00e7ek hayattaki bir m\u00fc\u015fteri temsilcisinin sosyal medya uyarlamas\u0131 olarak \u015fekillenmi\u015f ve g\u00f6r\u00fcnen o ki ba\u015far\u0131l\u0131 da olmu\u015f.<\/p>\n<p>Bu \u00f6rne\u011fin farkl\u0131 bir boyutu daha var. Art\u0131k sosyal mecralardaki ba\u015far\u0131y\u0131; be\u011feni, payla\u015f\u0131m, etkile\u015fim vesaire gibi s\u0131n\u0131rlar\u0131n \u00f6tesine ge\u00e7erek, ger\u00e7ek anlamda bir ama\u00e7-sonu\u00e7 ili\u015fkisi i\u00e7inde tan\u0131mlamam\u0131z gerekiyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reklamc\u0131l\u0131\u011f\u0131n ve pazarlaman\u0131n, y\u0131llar i\u00e7inde s\u00fcrekli olarak mecralar\u0131n\u0131 geli\u015ftiren ve geni\u015fleten birer sekt\u00f6r oldu\u011fu art\u0131k inkar edilemez bir ger\u00e7ek. Reklamc\u0131l\u0131k sekt\u00f6r\u00fc i\u00e7in hayati anlam ta\u015f\u0131yan mecra kavram\u0131, son y\u0131llarda \u00f6ncekilerden \u00e7ok daha kapsaml\u0131 yeni bir platforma kavu\u015ftu; Sosyal Medya. Bu yeni mecra, ilk y\u0131llar\u0131nda kullan\u0131c\u0131lar i\u00e7in yaln\u0131zca bir sosyal platform olarak g\u00f6r\u00fclse de, reklam ve [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-2351","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/posts\/2351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2351"}],"version-history":[{"count":0,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/posts\/2351\/revisions"}],"wp:attachment":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}