{"id":2462,"date":"2024-10-24T21:22:02","date_gmt":"2024-02-13T01:06:38","guid":{"rendered":"https:\/\/reelsindir.net\/?p=2462"},"modified":"2024-10-24T21:22:02","modified_gmt":"2024-02-13T01:06:38","slug":"starbucksin-lideri-howard-schultzdan-musteri-odakli-basari-icin-5-tavsiye","status":"publish","type":"post","link":"https:\/\/mehmetabaci.tr\/?p=2462","title":{"rendered":"Starbucks’\u0131n Lideri Howard Schultz’dan M\u00fc\u015fteri Odakl\u0131 Ba\u015far\u0131 \u0130\u00e7in 5 Tavsiye"},"content":{"rendered":"

1971 y\u0131l\u0131nda Seattle Pike Place\u2019de a\u00e7\u0131lan Starbucks, ad\u0131n\u0131 Herman Melville\u2019 in \u00fcnl\u00fc kitab\u0131 Moby Dick\u2019 teki kahve sever kahramandan alm\u0131\u015ft\u0131r. Ve Starbucks a\u00e7\u0131lan bu k\u00fc\u00e7\u00fck d\u00fckkanla ilk ad\u0131m\u0131n\u0131 atm\u0131\u015f ve d\u00fcnyan\u0131n en b\u00fcy\u00fck kahve zinciri olmaya do\u011fru ilerlemeye ba\u015flam\u0131\u015ft\u0131r.<\/span><\/p>\n

65 \u00fclkede 21 binden fazla \u015fubesi bulunan Starbucks, Amerika\u2019da en h\u0131zl\u0131 b\u00fcy\u00fcyen firmalar aras\u0131nda yer almay\u0131 ba\u015farm\u0131\u015ft\u0131r. Ve kendilerini yava\u015flatacak hi\u00e7bir ad\u0131m at\u0131lm\u0131yor. Peki tam olarak nas\u0131l bu denli h\u0131zl\u0131 bir geli\u015fmeye ve ola\u011fan\u00fcst\u00fc marka deneyimlerine sahip oluyor?<\/p>\n

Starbucks ve korkusuz lideri Howard Schultz\u2019 dan \u00f6\u011frenece\u011fimiz 5 \u00f6nemli nokta:<\/strong><\/em><\/p>\n

Her detay \u00f6nemlidir:<\/strong> Ba\u015far\u0131 yolunda k\u00fc\u00e7\u00fck \u015feyler bile \u00e7ok \u00f6nemlidir. Starbucks, her detay\u0131 dikkatlice inceleyerek k\u00fc\u00e7\u00fck \u015feyleri \u00f6nemseyerek b\u00fcy\u00fck bir ba\u015far\u0131 elde etti.<\/p>\n

K\u00fc\u00e7\u00fck \u015feyleri \u00f6nemseyerek, her detay\u0131 dikkatlice inceleyin. Neden mi? \u00c7\u00fcnk\u00fc ba\u015far\u0131 yolunda k\u00fc\u00e7\u00fck \u015feyler bile \u00e7ok \u00f6nemlidir.<\/p>\n

Starbucks muhasebecilerinin \u00f6nerilerine g\u00f6re \u00e7ift katl\u0131 tuvalet ka\u011f\u0131d\u0131ndan tek katl\u0131ya ge\u00e7i\u015f firma i\u00e7in ciddi anlamda yararl\u0131 olacakt\u0131. Fakat bu fikir reddedildi. \u00c7\u00fcnk\u00fc Starbucks tek katl\u0131 tuvalet ka\u011f\u0131d\u0131 kullan\u0131lmas\u0131 dahilinde isimlerinin zedelenece\u011fi ,bu konunun alay konusu olaca\u011f\u0131n\u0131 ve marka imaj\u0131n\u0131n sars\u0131laca\u011f\u0131n\u0131 belirtti.<\/p>\n

M\u00fc\u015fteriye soru sormak:<\/strong> Starbucks \u00e7al\u0131\u015fanlar\u0131, m\u00fc\u015fterilere ne almak istediklerini sormak suretiyle ilgi hissi yaratarak, burada iyi hizmet verildi\u011fini d\u00fc\u015f\u00fcnmelerini sa\u011fl\u0131yor.<\/p>\n

Herhangi bir Starbucks\u2019 ta bulundu\u011funuz zaman, \u00e7al\u0131\u015fanlar\u0131n size ne almak istedi\u011finizi sormas\u0131yla kar\u015f\u0131 kar\u015f\u0131ya kalabilirsiniz.\u00a0 Bu basit ve etkili olan pazarlama tekni\u011fi, m\u00fc\u015fteride ilgi hissi yaratarak, burada iyi hizmet verildi\u011fini d\u00fc\u015f\u00fcnmesini sa\u011flar. Ayr\u0131ca \u00e7al\u0131\u015fan m\u00fc\u015fterinin ne istedi\u011fini anlad\u0131\u011f\u0131 takdirde, son karar\u0131n\u0131 vermesinde de yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n

Sorumluluk almak:<\/strong> Starbucks \u00e7al\u0131\u015fanlar\u0131, m\u00fc\u015fterilerine her zaman en iyi deneyimi sunmak \u00fczere e\u011fitiliyorlar. Bu da herhangi bir hatada sorumluluk almalar\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n

Hi\u00e7bir Starbucks\u2019 ta sipari\u015finiz yanl\u0131\u015f haz\u0131rland\u0131 m\u0131 ? Peki sonras\u0131nda ne yap\u0131ld\u0131? Do\u011fru sipari\u015finizi soru sorulmadan alabildiniz. \u00c7al\u0131\u015fanlar, m\u00fc\u015fterilerine her zaman en iyi deneyim sunmak \u00fczere e\u011fitiliyorlar. Bu da herhangi bir hata sonucunda sorumluluk almalar\u0131n\u0131 sa\u011fl\u0131yor. Bu noktada hatay\u0131\u00a0 profesyonel olarak de\u011ferlendirip, sahiplenip do\u011frusunu hemen ger\u00e7ekle\u015ftiriyor olmalar\u0131 ciddi anlamda \u00f6nem kazan\u0131yor.<\/p>\n

\u0130novatif olmak:<\/strong> Starbucks, k\u00f6klerine sad\u0131k kalmak i\u00e7in elinden geleni yap\u0131yor ve ayn\u0131 zamanda yenilik\u00e7i bir \u015firket olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n

Starbucks k\u00f6klerine sad\u0131k kalmak i\u00e7in elinden geleni yapar ve ayn\u0131 zamanda yenilik\u00e7i bir \u015firkettir. \u00d6rne\u011fin: m\u00fc\u015fterilerin Starbucks\u2019ta oturarak daha fazla zaman ge\u00e7irmek istediklerini anlayarak 2010 y\u0131l\u0131nda onlara WiFi hizmeti sunmaya ba\u015flam\u0131\u015ft\u0131r. Ayr\u0131ca Starbucks m\u00fc\u015fterilerin iPhone uygulamas\u0131yla \u00f6deme yapabilme imkan\u0131n\u0131 sunan ilk \u015firketleriden birisi olmu\u015ftur.<\/p>\n

Sosyal medyay\u0131 benimsemek:<\/strong> Starbucks, Instagram gibi sosyal medya platformlar\u0131n\u0131 markan\u0131n hikayesini anlatmak ve t\u00fcketicinin markaya duyarl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmak i\u00e7in kullan\u0131yor.<\/p>\n

Bir\u00e7ok t\u00fcketici, markalar\u0131n sosyal medya promosyonlar\u0131na ve pazarlama fikirlerine a\u015finad\u0131r. Peki sosyal medya ileti\u015fiminde m\u00fckemmele nas\u0131l ula\u015f\u0131labilir ?<\/p>\n

Starbucks, Instagram\u0131 markan\u0131n hikayesini anlatmak i\u00e7in kulland\u0131. \u00a0G\u00f6r\u00fcnt\u00fc tabanl\u0131 sosyal a\u011f sadece markan\u0131n \u00fcr\u00fcnlerini tan\u0131tmak i\u00e7in de\u011fil, vitrin olarak t\u00fcketicinin markaya duyarl\u0131l\u0131\u011f\u0131n\u0131 artt\u0131rmak i\u00e7in kullan\u0131ld\u0131.\u00a0 Ayn\u0131 zamanda t\u00fcketici foto\u011fraflar\u0131n\u0131 da payla\u015farak onlar\u0131n foto\u011frafa kar\u015f\u0131 duydu\u011fu tutkuyla markan\u0131n t\u00fcketiciye ula\u015fmas\u0131n\u0131 sa\u011flad\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

1971 y\u0131l\u0131nda Seattle Pike Place\u2019de a\u00e7\u0131lan Starbucks, ad\u0131n\u0131 Herman Melville\u2019 in \u00fcnl\u00fc kitab\u0131 Moby Dick\u2019 teki kahve sever kahramandan alm\u0131\u015ft\u0131r. Ve Starbucks a\u00e7\u0131lan bu k\u00fc\u00e7\u00fck d\u00fckkanla ilk ad\u0131m\u0131n\u0131 atm\u0131\u015f ve d\u00fcnyan\u0131n en b\u00fcy\u00fck kahve zinciri olmaya do\u011fru ilerlemeye ba\u015flam\u0131\u015ft\u0131r. 65 \u00fclkede 21 binden fazla \u015fubesi bulunan Starbucks, Amerika\u2019da en h\u0131zl\u0131 b\u00fcy\u00fcyen firmalar aras\u0131nda yer almay\u0131 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-2462","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/posts\/2462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2462"}],"version-history":[{"count":0,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/posts\/2462\/revisions"}],"wp:attachment":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}