{"id":2566,"date":"2025-02-19T15:19:35","date_gmt":"2024-02-01T13:00:49","guid":{"rendered":"https:\/\/reelsindir.net\/?p=2566"},"modified":"2025-02-19T15:19:35","modified_gmt":"2024-02-01T13:00:49","slug":"reklam-yatiriminin-geri-donusunu-hesaplamanin-en-basit-yolu-roi-formulu","status":"publish","type":"post","link":"https:\/\/mehmetabaci.tr\/?p=2566","title":{"rendered":"ROI Form\u00fcl\u00fc Nedir, Nas\u0131l Hesaplan\u0131r?"},"content":{"rendered":"

Her g\u00fcn y\u00fczlerce hatta binlerce kampanya g\u00f6r\u00fcyoruz. Her \u015fey bir tarafa bu yap\u0131lan i\u015flerin tamam\u0131 \u201cmaliyet=b\u00fct\u00e7e\u201d olarak \u015firket y\u00f6netimine yans\u0131yor ve do\u011fal olarak bu \u015firket y\u00f6netimi bu \u00e7al\u0131\u015fmalar\u0131n sonu\u00e7lar\u0131n\u0131 g\u00f6rmek istiyor.<\/span><\/p>\n

Tahmin etti\u011finiz sonu\u00e7lar yani \u201cbe\u011fenme, yorum, izlenme say\u0131s\u0131, payla\u015f\u0131m say\u0131s\u0131, \u015fu kadar yerde haber olduk\u201d gibi veriler san\u0131lan\u0131n aksine y\u00f6neticilerden \u00e7ok di\u011fer pazarlama profesyonellerinin merak etti\u011fi ve kar\u015f\u0131la\u015ft\u0131rd\u0131\u011f\u0131 \u015feyler. \u00dcst d\u00fczey y\u00f6netimin en nihayetinde en \u00e7ok merak etti\u011fi \u015fey kazand\u0131\u011f\u0131 \u201c\u015fey\u201d.<\/p>\n

Pazarlama \u00c7al\u0131\u015fmas\u0131 Sonucu Neler Kazan\u0131labilir?\u00a0<\/strong><\/h4>\n

En temel ve en \u00e7ok beklenen kazan\u0131m tabi ki \u201cgelir\u201d yani parad\u0131r. Y\u00f6neticiler do\u011fal olarak para harcad\u0131klar\u0131 bir i\u015f sonras\u0131nda daha fazla para kazanmay\u0131 beklerler. Bu her zaman para olacak diye bir \u015fey yok tabi ki ama herhangi bir projenin ba\u015flang\u0131\u00e7 a\u015famas\u0131nda belirlenmi\u015f olmas\u0131 gereken bir \u201csonu\u00e7\u201d olmal\u0131d\u0131r. Bu sonu\u00e7lar;<\/p>\n

\u2013 Gelir\u00a0yani para (\u00f6zellikle eticaret pazar\u0131nda \u00e7ok net \u00f6l\u00e7\u00fclebilen bir de\u011fer)<\/p>\n

\u2013 Yeni kazan\u0131lan \u00fcye<\/p>\n

\u2013 Yeni ve hedef kitle tan\u0131m\u0131na uygun e-posta\u00a0ve di\u011fer\u00a0kullan\u0131labilir bilgiler\u00a0(Kulland\u0131\u011f\u0131n\u0131z\u0131 umuyoruz)<\/p>\n

\u2013 \u00d6d\u00fcl (Sadece \u00f6d\u00fcl almak i\u00e7in i\u015f mi yap\u0131l\u0131r demeyin, yap\u0131l\u0131yor)<\/p>\n

Yapt\u0131\u011f\u0131n\u0131z i\u015fe g\u00f6re bu ve benzeri bir \u00e7ok k\u0131stas belirleyebilir, bu k\u0131staslara ili\u015fkin hedef rakamlar ile projeyi ba\u015flatabilirsiniz. Rakamlar\u0131 realist belirleyin ve iyi bir \u015fekilde \u00f6l\u00e7\u00fcm mekanizman\u0131z\u0131 olu\u015fturun.<\/p>\n

Bu Kazan\u0131mlar Bize Ne Kazand\u0131rd\u0131?\u00a0<\/strong><\/h4>\n

\u0130\u015fin en g\u00fczel a\u015famas\u0131 ise bu \u00e7al\u0131\u015fmalar\u0131n ne kazand\u0131rd\u0131\u011f\u0131d\u0131r. \u201c30.000 yeni posta\u00a0datas\u0131 toplad\u0131m\u201d demek bir sonu\u00e7 ama maalesef net bir kazan\u0131m de\u011fildi. Sizin burada s\u00f6ylemeniz gereken \u015fey \u015fudur: \u201cKazand\u0131\u011f\u0131m\u0131z yeni 30.000 e-postaya yapt\u0131\u011f\u0131m\u0131z e-posta g\u00f6nderiminde\u00a0gelirlerimiz %20 artt\u0131.\u201d<\/p>\n

Bunlar\u0131 s\u00f6yleyebilmek i\u00e7in tabi ki \u00f6nceki d\u00f6nemlere ili\u015fkin datalara da sahip olman\u0131z gerekiyor. E\u011fer \u00f6nceki d\u00f6nem datalar\u0131 yoksa hemen ilk datalar\u0131 olu\u015fturmaya ba\u015flay\u0131n ve kazan\u0131mlar\u0131n\u0131z\u0131 daha k\u0131sa vade ile kar\u015f\u0131la\u015ft\u0131rmay\u0131 deneyin.<\/p>\n

Pazarlama Yat\u0131r\u0131m\u0131n\u0131n Geri D\u00f6n\u00fc\u015f\u00fcn\u00fc Hesaplaman\u0131n En Kolay Yolu Nedir?\u00a0<\/strong><\/h4>\n

1- \u0130\u015finize ili\u015fkin ge\u00e7mi\u015f datalar\u0131 en iyi \u015fekilde derleyin. E\u011fer yoksa bu datalar\u0131 h\u0131zl\u0131ca planlay\u0131n. (Ka\u00e7 e-posta\u00a0g\u00f6nderiliyor? Ne kadar sat\u0131\u015f var? Ka\u00e7 takip\u00e7iniz var? Sosyal medya payla\u015f\u0131mlar\u0131 sat\u0131\u015fa d\u00f6n\u00fcyor mu?, arama sonu\u00e7lar\u0131, seo, adwords\u2026)<\/p>\n

2- Hangi i\u015fe ne kadar harc\u0131yorsunuz belirleyin.<\/p>\n

3- Hangi i\u015ften ne kazand\u0131n\u0131z? Nerede topland\u0131? Ve bunlar\u0131 nas\u0131l de\u011ferlendiriyorsunuz? Elde etti\u011finiz datalar\u0131 CRM veritaban\u0131n\u0131za entegre edip, bu entegrasyon sayesinde yapt\u0131\u011f\u0131n\u0131z pazarlama \u00e7al\u0131\u015fmalar\u0131 ile gelir\u00a0art\u0131r\u0131m\u0131na neden olman\u0131z gayet ola\u011fan bir \u015fey.<\/p>\n

4- Harcad\u0131\u011f\u0131n\u0131z paran\u0131z ile elde etti\u011finiz kar aras\u0131nda bir kar\u015f\u0131la\u015ft\u0131rma yap\u0131n ve bu do\u011frultuda da pazarlama b\u00fct\u00e7enizi harcad\u0131\u011f\u0131n\u0131z pazarlama kanallar\u0131n\u0131 d\u00fczenlemeye devam edin.<\/p>\n

Bir \u00f6rnek ile sonland\u0131ral\u0131m:\u00a0<\/strong><\/h4>\n

E-ticaret sitenizin pazarlama faliyetlerini y\u00f6netiyorsunuz ve 50.000 TL b\u00fct\u00e7e ile 2 haftal\u0131k bir video\u00a0kampanyas\u0131 d\u00fczenliyorsunuz. Video kampanyas\u0131 arac\u0131l\u0131\u011f\u0131yla sitenize trafik \u00e7ekiyor ve e-posta\u00a0datas\u0131 toplamaya \u00e7al\u0131\u015f\u0131yorsunuz.<\/p>\n

1- Proje \u00f6ncesinde ka\u00e7 e-posta\u00a0datan\u0131z var ve yapt\u0131\u011f\u0131n\u0131z d\u00fczenli e-posta g\u00f6nderiminde\u00a0d\u00f6n\u00fc\u015f oranlar\u0131 ne? (A\u00e7\u0131lma, t\u0131klanma ve sat\u0131\u015fa d\u00f6n\u00fc\u015f)<\/p>\n

2- Sosyal medya kanallar\u0131n\u0131zdaki takip\u00e7i say\u0131lar\u0131n\u0131z ka\u00e7, oradan sitenize gelen trafik ve sat\u0131\u015fa d\u00f6n\u00fc\u015f rakamlar\u0131 ka\u00e7?<\/p>\n

3- Sitenizin trafikleri ka\u00e7? Ortalama sat\u0131\u015f rakamlar\u0131 ne? (Organik ziyaret\u00e7iler, anahtar kelimeleriniz\u00a0neler?)<\/p>\n

Proje 2 hafta \u00e7al\u0131\u015f\u0131yor ve siz medya planlama \u00e7al\u0131\u015fmalar\u0131, sosyal medya deste\u011fi ne \u015fekilde bir plan yapt\u0131ysan\u0131z i\u015fliyor. Sonra:\u00a0<\/em><\/p>\n

4- Ka\u00e7 kullan\u0131\u015fl\u0131 e-posta\u00a0adresi toplad\u0131k? M\u00fckerrer\u00a0kay\u0131tlar\u0131 ve \u00e7\u00f6p olanlar\u0131 temizledi\u011fimiz zaman ka\u00e7 ki\u015fi kald\u0131? D\u00fczenli e-posta\u00a0\u00e7al\u0131\u015fmam\u0131za bu datalar\u0131 dahile ettik ve sonu\u00e7lar nas\u0131l de\u011fi\u015fti? A\u00e7\u0131lma, t\u0131klanma ve sat\u0131\u015f oranlar\u0131 ne kadar artt\u0131? (kazan\u0131m 1)<\/p>\n

5- Sosyal medya takip\u00e7i say\u0131n\u0131z ne kadar artt\u0131, trafi\u011finize nas\u0131l etki etti? Sosyal medya kanal\u0131 ile yap\u0131lan sat\u0131\u015flar ne kadar artt\u0131? (kazan\u0131m 2)<\/p>\n

6- \u0130nternet sitenizin trafi\u011finde de\u011fi\u015fim oldu mu? Bu de\u011fi\u015fim do\u011fal trafik sat\u0131\u015flar\u0131n\u0131z\u0131 nas\u0131l etkiledi? Sad\u0131k kitlenizi artt\u0131rd\u0131 m\u0131? (kazan\u0131m 3)<\/p>\n

Reklam Yat\u0131r\u0131m\u0131n\u0131n Geri D\u00f6n\u00fc\u015f\u00fcn\u00fc Hesaplaman\u0131n En Basit Yolu<\/h3>\n

Uzun vadeli olarak sonu\u00e7lar\u0131 incelediniz ve y\u0131l sonu raporunuzu haz\u0131rlad\u0131n\u0131z. Proje i\u00e7in toplam harcad\u0131\u011f\u0131n\u0131z b\u00fct\u00e7enizden (50.000 TL demi\u015ftik) \u201ckazan\u0131m1+kazan\u0131m2+kazan\u0131m3\u201d toplam\u0131 bu b\u00fct\u00e7eden ne kadar fazla ile o kadar fayda sa\u011flam\u0131\u015fs\u0131n\u0131z gibi d\u00fc\u015f\u00fcnebilirsiniz. Bu y\u00f6ntem \u00e7ok basit hali ile ROI (yat\u0131r\u0131m geri d\u00f6n\u00fc\u015f\u00fc) \u00f6l\u00e7\u00fcm\u00fc yapman\u0131z a\u00e7\u0131s\u0131ndan fayda sa\u011flayacakt\u0131r. Tabi ki y\u0131l i\u00e7inde bir \u00e7ok farkl\u0131 \u00e7al\u0131\u015fma yap\u0131l\u0131yor olmas\u0131 bu i\u015fleri karma\u015f\u0131kla\u015ft\u0131racakt\u0131r ama bir yerden ba\u015flamak gerekiyor de\u011fil mi?<\/p>\n","protected":false},"excerpt":{"rendered":"

Her g\u00fcn y\u00fczlerce hatta binlerce kampanya g\u00f6r\u00fcyoruz. Her \u015fey bir tarafa bu yap\u0131lan i\u015flerin tamam\u0131 \u201cmaliyet=b\u00fct\u00e7e\u201d olarak \u015firket y\u00f6netimine yans\u0131yor ve do\u011fal olarak bu \u015firket y\u00f6netimi bu \u00e7al\u0131\u015fmalar\u0131n sonu\u00e7lar\u0131n\u0131 g\u00f6rmek istiyor. Tahmin etti\u011finiz sonu\u00e7lar yani \u201cbe\u011fenme, yorum, izlenme say\u0131s\u0131, payla\u015f\u0131m say\u0131s\u0131, \u015fu kadar yerde haber olduk\u201d gibi veriler san\u0131lan\u0131n aksine y\u00f6neticilerden \u00e7ok di\u011fer pazarlama profesyonellerinin […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-2566","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/posts\/2566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2566"}],"version-history":[{"count":0,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/posts\/2566\/revisions"}],"wp:attachment":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}