{"id":3206,"date":"2024-10-30T15:15:53","date_gmt":"2024-02-14T09:22:56","guid":{"rendered":"https:\/\/reelsindir.net\/?p=373"},"modified":"2024-10-30T15:15:53","modified_gmt":"2024-02-14T09:22:56","slug":"starbucksin-basarisinin-ardinda-ne-var","status":"publish","type":"post","link":"https:\/\/mehmetabaci.tr\/?p=3206","title":{"rendered":"Starbucks\u2019\u0131n ba\u015far\u0131s\u0131n\u0131n ard\u0131nda ne var?"},"content":{"rendered":"

Starbucks\u2019\u0131n d\u00fcnya devi haline gelen bir kahve firmas\u0131 olu\u015fundaki pay\u0131 yaln\u0131zca \u00fcr\u00fcnlerindeki kaliteye ba\u011flamak yeterli olur mu? Yoksa bu ba\u015far\u0131n\u0131n ard\u0131nda her bir \u015fubesinde de\u011fi\u015fmez kural olarak addettikleri baz\u0131 s\u0131rlar m\u0131 var?<\/span><\/p><\/blockquote>\n

Gitti\u011finiz her Starbucks, ayd\u0131nlatmas\u0131ndan belli tasar\u0131m \u00f6zelliklerine kadar baz\u0131 de\u011fi\u015fmez kriterler g\u00f6z \u00f6n\u00fcne al\u0131narak ortaya \u00e7\u0131kar\u0131l\u0131yor. Bloomberg muhabiri Sam Grobart, Starbucks \u015fubelerindeki en bilinen 5 tasar\u0131m detay\u0131ndan \u015f\u00f6yle bahsediyor;<\/p>\n

1 \u2013 Yeni \u00fcr\u00fcnlerin reklamlar\u0131n\u0131 daha kap\u0131dayken tavsiye etmeye ba\u015flar.<\/h4>\n

Tasar\u0131mc\u0131lar bu detay\u0131, m\u00fc\u015fteriyle ma\u011fazan\u0131n el s\u0131k\u0131\u015fmas\u0131 olarak adland\u0131r\u0131yor. Bu reklamlardaki dikkat \u00e7eken nokta, yerle\u015fim olarak mutlaka g\u00f6z seviyesinde olmalar\u0131 ve muhakkak ma\u011fazan\u0131n d\u0131\u015f\u0131na yerle\u015ftirilmi\u015f olmalar\u0131.<\/p>\n

2 \u2013 Sipari\u015f alanlar\u0131n\u0131n konumland\u0131rmas\u0131 d\u00fc\u015f\u00fcn\u00fclerek yap\u0131l\u0131r.<\/h4>\n

Starbucks\u2019larda oturma alanlar\u0131 ma\u011fazan\u0131n d\u0131\u015far\u0131dan g\u00f6r\u00fclecek \u015fekilde konumland\u0131r\u0131l\u0131r. Bu da sipari\u015f alanlar\u0131n\u0131n orta veya arka k\u0131s\u0131mda yer almas\u0131 anlam\u0131na gelir. Dolay\u0131s\u0131yla, d\u0131\u015far\u0131dan ge\u00e7en potansiyel bir m\u00fc\u015fteri, i\u00e7eride uzun s\u00fcre oturabilece\u011fi konusunda veya oturabilece\u011fi bo\u015f yerlerin konusunda emin olmu\u015f olur.<\/p>\n

3 \u2013 Ayd\u0131nlatma yerle\u015fimi, sizi sipari\u015f alan\u0131na y\u00f6nlendirir.<\/h4>\n

Starbucks\u2019a girdi\u011finiz andan itibaren, ma\u011faza i\u00e7indeki \u0131\u015f\u0131klar sizi do\u011fruca sipari\u015f alan\u0131na do\u011fru y\u00f6nlendirmeye \u00e7al\u0131\u015f\u0131r. Bu sayede \u00fcr\u00fcnler daha parlak bir alanda g\u00f6sterilerek m\u00fc\u015fterileri sat\u0131n almaya cesaretlendirir.<\/p>\n

4 \u2013 \u00c7al\u0131\u015fanlarla aran\u0131zdaki mesafeyi azaltmay\u0131 hedefler.<\/h4>\n

Starbucks\u2019\u0131n hedefledi\u011fi bir ba\u015fka \u015fey ise \u00e7al\u0131\u015fanlarla aran\u0131zdaki ba\u011flant\u0131y\u0131 m\u00fcmk\u00fcn olan en \u00fcst seviyede tutmak. Bu y\u00fczden ma\u011faza i\u00e7inde yer alan tezgahlar\u0131 olabildi\u011fince dar tutmaya \u00e7al\u0131\u015f\u0131r. Starbucks\u2019\u0131n tasar\u0131mc\u0131lar\u0131n\u0131n fikri, e\u011fer tasar\u0131m bu \u015fekilde yap\u0131lmam\u0131\u015f olsayd\u0131, kar\u015f\u0131la\u015faca\u011f\u0131n\u0131z uzun kahve makineleri sizi sipari\u015f vermeye pek de te\u015fvik etmeyece\u011fi y\u00f6n\u00fcnde.<\/p>\n

5 \u2013 Reklam konumland\u0131rmas\u0131na ma\u011faza i\u00e7inde de \u00f6nem verirler.<\/h4>\n

Kahve sipari\u015finizi verdi\u011finiz k\u0131s\u0131m ile kahvenizi alaca\u011f\u0131n\u0131z k\u0131s\u0131m aras\u0131na yerle\u015ftirilen reklamlar, bu bekleme s\u00fcresince dikkatinizi \u00e7ekmeyi hedefler. Bu sayede bir sonraki sipari\u015finiz i\u00e7in dahi \u015fimdiden size fikir vermeyi hedefler.<\/p>\n","protected":false},"excerpt":{"rendered":"

Starbucks\u2019\u0131n d\u00fcnya devi haline gelen bir kahve firmas\u0131 olu\u015fundaki pay\u0131 yaln\u0131zca \u00fcr\u00fcnlerindeki kaliteye ba\u011flamak yeterli olur mu? Yoksa bu ba\u015far\u0131n\u0131n ard\u0131nda her bir \u015fubesinde de\u011fi\u015fmez kural olarak addettikleri baz\u0131 s\u0131rlar m\u0131 var? Gitti\u011finiz her Starbucks, ayd\u0131nlatmas\u0131ndan belli tasar\u0131m \u00f6zelliklerine kadar baz\u0131 de\u011fi\u015fmez kriterler g\u00f6z \u00f6n\u00fcne al\u0131narak ortaya \u00e7\u0131kar\u0131l\u0131yor. Bloomberg muhabiri Sam Grobart, Starbucks \u015fubelerindeki en […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3206","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/posts\/3206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3206"}],"version-history":[{"count":0,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/posts\/3206\/revisions"}],"wp:attachment":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}