{"id":5113,"date":"2024-05-30T04:44:55","date_gmt":"2024-05-30T01:44:55","guid":{"rendered":"https:\/\/teknolojist.net\/?p=5113"},"modified":"2024-05-30T07:06:39","modified_gmt":"2024-05-30T04:06:39","slug":"googlein-sirri-sizdi-google-arama-algoritmasi-2500-sayfa-belge-ile-ifsa-oldu","status":"publish","type":"post","link":"https:\/\/mehmetabaci.tr\/?p=5113","title":{"rendered":"Google’\u0131n s\u0131rr\u0131 s\u0131zd\u0131: Google arama algoritmas\u0131 2500 sayfa belge ile if\u015fa oldu!"},"content":{"rendered":"

D\u00fcnyan\u0131n en b\u00fcy\u00fck arama motoru ve teknoloji devi olan Google, son g\u00fcnlerde yat\u0131r\u0131mlar\u0131n\u0131 yapay zeka \u00fczerine yo\u011funla\u015ft\u0131r\u0131yordu. Fakat bu sefer g\u00fcndemde yapay zekadan \u00e7ok farkl\u0131 bir konu var:<\/p>\n

Google<\/strong>‘\u0131n arama algoritmalar\u0131n\u0131n Search Engine Optimization<\/strong><\/a> (SEO) konusunda nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 detayl\u0131 \u015fekilde anlatan 2500 sayfal\u0131k baz\u0131 belgeler s\u0131zd\u0131. S\u0131z\u0131nt\u0131 da, SEO<\/strong> d\u00fcnyas\u0131nda b\u00fcy\u00fck yank\u0131 uyand\u0131rd\u0131 ve Google’\u0131n arama sonu\u00e7lar\u0131n\u0131 nas\u0131l s\u0131ralad\u0131\u011f\u0131na dair bilinen bir\u00e7ok ger\u00e7e\u011fin asl\u0131nda birer yalan oldu\u011funu ortaya koydu.<\/p>\n

Google, SEO A\u00e7\u0131klamalar\u0131nda Yalan S\u00f6yl\u00fcyor<\/strong><\/h2>\n

S\u0131z\u0131nt\u0131y\u0131 de\u011ferlendiren SEO uzmanlar\u0131, Google’\u0131n SEO ile ilgili yapt\u0131\u011f\u0131 a\u00e7\u0131klamalar\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131n ger\u00e7e\u011fi yans\u0131tmad\u0131\u011f\u0131n\u0131 savunuyor.<\/p>\n

Google, daha \u00f6nce yapt\u0131\u011f\u0131 a\u00e7\u0131klamalarda arama algoritmas\u0131n\u0131n i\u00e7eri\u011fin konuyla alakas\u0131na, kalitesine, kullan\u0131c\u0131 deneyimine ve yaz\u0131 d\u00fczenine bakt\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyordu ama s\u0131zd\u0131r\u0131lan belgelere g\u00f6re, Google’\u0131n algoritmas\u0131, ‘i\u00e7erik yerine t\u0131klama verileri ve sitenin ald\u0131\u011f\u0131 etkile\u015fime’ \u00f6ncelik veriyor.<\/p>\n

\"\"<\/p>\n

T\u0131klama Verileri ve Chrome Kullan\u0131m\u0131 S\u0131ralama Fakt\u00f6rleri Olarak Onayland\u0131<\/strong><\/h3>\n

Google’\u0131n arama sonu\u00e7lar\u0131nda s\u0131ralamalar\u0131 belirlerken s\u0131z\u0131nt\u0131 ‘da t\u0131klama verilerini kulland\u0131\u011f\u0131n\u0131 net bir \u015fekilde ortaya koyuyor. Yani, i\u00e7eri\u011fi ne kadar iyi olursa olsun, siteye t\u0131klanma oran\u0131 d\u00fc\u015f\u00fckse Google o siteyi \u00fcst s\u0131ralara \u00e7\u0131karm\u0131yor. Belgelere g\u00f6re Google, Chrome kullan\u0131c\u0131 verilerini de s\u0131ralama fakt\u00f6r\u00fc olarak kullan\u0131yor. Chrome taray\u0131c\u0131s\u0131 \u00fczerinden siteye giren kullan\u0131c\u0131lar\u0131n daha fazla oldu\u011fu sitelerin arama sonu\u00e7lar\u0131nda daha \u00fcst s\u0131ralarda yer ald\u0131\u011f\u0131 anlam\u0131na geliyor.<\/p>\n

\"\"<\/p>\n

Google’\u0131n arama algoritmas\u0131 hakk\u0131nda bilinen bir\u00e7ok ger\u00e7e\u011fi s\u0131zd\u0131r\u0131lan belgeler, alt \u00fcst ediyor. Google, s\u0131ralama i\u00e7in Chrome verilerini kullanmad\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyordu. Fakat s\u0131zd\u0131r\u0131lan belgelere g\u00f6re do\u011fru de\u011fil. Google, t\u0131klama verilerini ve kullan\u0131c\u0131 etkile\u015fimini s\u0131ralama fakt\u00f6r\u00fc olarak kullanmad\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyordu. Fakat s\u0131zd\u0131r\u0131lan belgelere g\u00f6re bu da do\u011fru de\u011fil. Google, COVID ve se\u00e7imler gibi hassas konularda hangi sitelerin \u00f6ne \u00e7\u0131kaca\u011f\u0131n\u0131 belirlemek i\u00e7in kullan\u0131lan ‘g\u00fcvenli listeler’ oldu\u011funu reddediyordu. Fakat s\u0131zd\u0131r\u0131lan belgelere g\u00f6re bu da do\u011fru de\u011fil.<\/p>\n

Google Belge S\u0131z\u0131nt\u0131s\u0131, SEO D\u00fcnyas\u0131nda B\u00fcy\u00fck Yank\u0131 Uyand\u0131rd\u0131!<\/strong><\/h3>\n

S\u0131z\u0131nt\u0131n\u0131n ard\u0131ndan SEO uzmanlar\u0131, Google’\u0131n arama algoritmas\u0131yla ilgili bilinmeyen bir\u00e7ok ger\u00e7e\u011fin ortaya \u00e7\u0131kt\u0131\u011f\u0131n\u0131 ve durumun SEO \u00e7al\u0131\u015fmalar\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde etkileyece\u011fini s\u00f6yl\u00fcyor. Google’\u0131n arama sonu\u00e7lar\u0131nda s\u0131ralamalar\u0131 y\u00fckseltmek i\u00e7in uzmanlar, t\u0131klama oranlar\u0131n\u0131 art\u0131rmaya ve Chrome<\/strong> taray\u0131c\u0131s\u0131n\u0131 kullanmaya daha fazla \u00f6nem verilmesi gerekti\u011fini savunuyor.<\/p>\n

S\u0131z\u0131nt\u0131n\u0131n Do\u011frulu\u011fu Hen\u00fcz Kan\u0131tlanmad\u0131<\/strong><\/h3>\n

S\u0131z\u0131nt\u0131n\u0131n do\u011frulu\u011fu hen\u00fcz Google taraf\u0131ndan resmi olarak do\u011frulanmad\u0131. S\u0131zd\u0131r\u0131lan bilgilerin ne kadar\u0131n\u0131n do\u011fru oldu\u011funu kesin olarak s\u00f6ylemek m\u00fcmk\u00fcn de\u011fil. Fakat SEO uzmanlar\u0131, s\u0131zd\u0131r\u0131lan belgelerin Google’\u0131n resmi belgelerine \u00e7ok benzedi\u011fini ve b\u00fcy\u00fck oranda do\u011fru oldu\u011funa inan\u0131yor. S\u0131z\u0131nt\u0131n\u0131n do\u011frulu\u011fu hen\u00fcz kan\u0131tlanmasa da, SEO uzmanlar\u0131 payla\u015f\u0131lan bilgilerin \u0131\u015f\u0131\u011f\u0131nda SEO \u00e7al\u0131\u015fmalar\u0131n\u0131 yeniden g\u00f6zden ge\u00e7irmeleri gerekti\u011fini s\u00f6yl\u00fcyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00fcnyan\u0131n en b\u00fcy\u00fck arama motoru ve teknoloji devi olan Google, son g\u00fcnlerde yat\u0131r\u0131mlar\u0131n\u0131 yapay zeka \u00fczerine yo\u011funla\u015ft\u0131r\u0131yordu. Fakat bu sefer g\u00fcndemde yapay zekadan \u00e7ok farkl\u0131 bir konu var: Google‘\u0131n arama algoritmalar\u0131n\u0131n Search Engine Optimization (SEO) konusunda nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 detayl\u0131 \u015fekilde anlatan 2500 sayfal\u0131k baz\u0131 belgeler s\u0131zd\u0131. S\u0131z\u0131nt\u0131 da, SEO d\u00fcnyas\u0131nda b\u00fcy\u00fck yank\u0131 uyand\u0131rd\u0131 ve Google’\u0131n […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-5113","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/posts\/5113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5113"}],"version-history":[{"count":2,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/posts\/5113\/revisions"}],"predecessor-version":[{"id":5118,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/posts\/5113\/revisions\/5118"}],"wp:attachment":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}