Racked\u2019de yay\u0131nlanan bir\u00a0makale, Thinx \u015firketinin m\u00fc\u015fterileri i\u00e7in yaratmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131 d\u00fcnyay\u0131 kendi \u00e7al\u0131\u015fanlar\u0131na sunmad\u0131\u011f\u0131n\u0131 ortaya \u00e7\u0131karmas\u0131 ak\u0131llara \u201c\u015firket k\u00fclt\u00fcr\u00fc markan\u0131zla \u00f6rt\u00fc\u015f\u00fcyor mu?\u201d sorusunu getirdi. Kendi \u00e7al\u0131\u015fanlar\u0131n\u0131z i\u00e7in bile hen\u00fcz \u201cm\u00fc\u015fterilerinize sunmay\u0131 hayal etti\u011finiz\u201d d\u00fcnyay\u0131 yaratam\u0131yorsan\u0131z burada bir hata var demektir.<\/p>\n
\u0130\u015f d\u00fcnyas\u0131nda b\u00fcy\u00fcrken ayn\u0131 zamanda i\u015f yeri ortam\u0131n\u0131z\u0131 da b\u00fcy\u00fctmeniz ve \u00e7al\u0131\u015fanlar\u0131n\u0131z i\u00e7in de\u011ferli bir hale getirmeniz olduk\u00e7a zor ama yap\u0131lmas\u0131 gereken bir \u015feydir. Reklamlar\u0131n\u0131zdaki gibi bir k\u00fclt\u00fcr\u00fc \u015firketinizde yaratmak i\u00e7in a\u015fa\u011f\u0131daki ba\u015fl\u0131klara dikkat ederek ba\u015flayabilirsiniz.<\/p>\n
\u015eirket k\u00fclt\u00fcr\u00fcn\u00fcz, \u015firketinizin de\u011ferini yans\u0131t\u0131r bu nedenle b\u00fcy\u00fcyen \u015firketinizdeki herkesin s\u0131k s\u0131k hat\u0131rlayabilmesi i\u00e7in bir alan olu\u015fturun ve orada \u015firketinizin zorunluluklar\u0131n\u0131, asla kabul edilemeyecek davran\u0131\u015flar\u0131n\u0131 ve di\u011fer detaylar\u0131 g\u00f6sterin. B\u00f6ylece hem yeni kat\u0131lanlar hem de di\u011fer \u00e7al\u0131\u015fanlar s\u0131k s\u0131k bu b\u00f6lgeyi g\u00f6rerek haf\u0131zalar\u0131n\u0131 tazeleyeceklerdir.<\/p>\n
En etkili \u015firket k\u00fclt\u00fcr\u00fc bir ka\u00e7 dakika i\u00e7erisinde okunabilen ve karma\u015f\u0131kl\u0131klara yer vermeyecek kadar a\u00e7\u0131k ve net yaz\u0131lm\u0131\u015f olan\u0131d\u0131r. Bu k\u00fclt\u00fcr, ayr\u0131ca \u015firketin gurur duyaca\u011f\u0131 bir \u015fey de olmal\u0131 ki bunu g\u00f6ren \u00e7al\u0131\u015fanlar, m\u00fc\u015fteriler ve geri kalan herkes de ayn\u0131 \u015fekilde gururlans\u0131n.<\/p>\n
\u00c7o\u011fu \u015firket bir \u015firket k\u00fclt\u00fcr\u00fc geli\u015ftirmeye \u00e7al\u0131\u015fmaz bile \u00e7\u00fcnk\u00fc ana ama\u00e7lar\u0131 bu zorlu i\u015f d\u00fcnyas\u0131nda hayatta kalabilmek, do\u011fru kitlelere ula\u015fmak. Fakat iyi bir \u015firket k\u00fclt\u00fcr\u00fc de do\u011fru ki\u015filere ula\u015fmak i\u00e7in iyi bir ara\u00e7 olabiliyor. Bunun en iyi \u00f6rne\u011fi Google ve Zappos gibi \u015firketlerdir. Her yerde bu \u015firketlerin \u00e7al\u0131\u015fma ortamlar\u0131 ve k\u00fclt\u00fcrleri hakk\u0131nda yaz\u0131lar okuyabilirsiniz.<\/p>\n
E\u011fer de\u011ferli bir \u015firkete d\u00f6n\u00fc\u015fmek istiyorsan\u0131z herkesin g\u00f6z\u00fcnde de\u011ferli bir \u015firket k\u00fclt\u00fcr\u00fc olu\u015fturmaya \u00e7al\u0131\u015f\u0131n. Sadece yapm\u0131\u015f olmak i\u00e7in bir \u015feyler yapmak, size faydadan \u00e7ok zarar verecektir.<\/p>\n
K\u00fc\u00e7\u00fck \u015firketlerde ileti\u015fim her zaman kolayd\u0131r fakat siz b\u00fcy\u00fcd\u00fck\u00e7e bu ileti\u015fim daha da zorla\u015facak ve kopmalar meydana gelecek. E\u011fer sa\u011flam bir k\u00fclt\u00fcr yaratmak istiyorsan\u0131z bunun zay\u0131flayan noktalar\u0131n\u0131 erkenden tespit etmeniz ve iyile\u015ftirmeniz gerekir. Bunun i\u00e7in de ekip liderleri ve tak\u0131mlar aras\u0131nda ciddi bir ileti\u015fim a\u011f\u0131, geribildirim mekanizmas\u0131 kurulmal\u0131. Bu mekanizma ne kadar sa\u011flam \u00e7al\u0131\u015f\u0131rsa a\u00e7\u0131klar\u0131n\u0131z o kadar h\u0131zl\u0131 tespit edilir ve \u00e7\u00f6z\u00fcme ula\u015ft\u0131r\u0131l\u0131r.<\/p>\n
Etkinlikler d\u00fczenlemek genelde en iyi yoldur. Bu sayede hem motivasyon artar hem de geribildirimler toplanabilir.<\/p>\n
Good to Great<\/strong>\u00a0kitab\u0131nda \u201c5. seviye bir lider, i\u015fler k\u00f6t\u00fc gitti\u011finde aynaya bakan, i\u015fler iyi gitti\u011finde ise camdan d\u0131\u015far\u0131 bakan liderdir\u201d diyor. Bir \u015firketin ba\u015far\u0131s\u0131, \u015firket i\u00e7in canla ba\u015fla \u00e7al\u0131\u015fan herkesin ortak \u00fcr\u00fcn\u00fcd\u00fcr. En iyi \u015firketler, \u00e7al\u0131\u015fanlar\u0131n\u0131n g\u00fczel \u00e7al\u0131\u015fmas\u0131 sayesinde aritmetik olarak m\u00fcmk\u00fcn olmayan \u015feyleri ba\u015faranlard\u0131r ve bu da tepedeki liderlerin onlar\u0131 ayd\u0131nlatmas\u0131yla m\u00fcmk\u00fcnd\u00fcr. Harika bir \u015firket k\u00fclt\u00fcr\u00fc, \u00e7al\u0131\u015fanlar\u0131n\u0131 her y\u00f6n\u00fcyle kapsar. Lider kendi ihti\u015fam\u0131na kap\u0131l\u0131rsa i\u015fte o zaman bu k\u00fclt\u00fcr \u00e7\u00f6kmeye ba\u015flar.<\/p>\n Bir k\u00fclt\u00fcr olu\u015fturmadan \u00f6nce yukar\u0131daki detaylar\u0131 iyice \u00f6z\u00fcmsemek ve ona g\u00f6re hareket etmek sizi ba\u015far\u0131ya ta\u015f\u0131yacakt\u0131r. M\u00fc\u015fterilerinize her zaman vaat etti\u011finiz \u015feyleri \u00f6nce \u00e7al\u0131\u015fanlar\u0131n\u0131za sunun ki m\u00fc\u015fterileriniz bunu hissetsin ve als\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":" Racked\u2019de yay\u0131nlanan bir\u00a0makale, Thinx \u015firketinin m\u00fc\u015fterileri i\u00e7in yaratmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131 d\u00fcnyay\u0131 kendi \u00e7al\u0131\u015fanlar\u0131na sunmad\u0131\u011f\u0131n\u0131 ortaya \u00e7\u0131karmas\u0131 ak\u0131llara \u201c\u015firket k\u00fclt\u00fcr\u00fc markan\u0131zla \u00f6rt\u00fc\u015f\u00fcyor mu?\u201d sorusunu getirdi. Kendi \u00e7al\u0131\u015fanlar\u0131n\u0131z i\u00e7in bile hen\u00fcz \u201cm\u00fc\u015fterilerinize sunmay\u0131 hayal etti\u011finiz\u201d d\u00fcnyay\u0131 yaratam\u0131yorsan\u0131z burada bir hata var demektir. \u0130\u015f d\u00fcnyas\u0131nda b\u00fcy\u00fcrken ayn\u0131 zamanda i\u015f yeri ortam\u0131n\u0131z\u0131 da b\u00fcy\u00fctmeniz ve \u00e7al\u0131\u015fanlar\u0131n\u0131z i\u00e7in de\u011ferli bir hale […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-8911","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/posts\/8911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8911"}],"version-history":[{"count":0,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/posts\/8911\/revisions"}],"wp:attachment":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}