{"id":8977,"date":"2025-01-23T21:08:18","date_gmt":"2024-02-06T05:30:31","guid":{"rendered":"https:\/\/reelsindir.net\/?p=1420"},"modified":"2025-01-23T21:08:18","modified_gmt":"2024-02-06T05:30:31","slug":"mcdonaldstan-ogrenebileceginiz-7-basarili-is-stratejisi","status":"publish","type":"post","link":"https:\/\/mehmetabaci.tr\/?p=8977","title":{"rendered":"McDonald’s’tan \u00d6\u011frenebilece\u011finiz 7 Ba\u015far\u0131l\u0131 \u0130\u015f Stratejisi"},"content":{"rendered":"

1955 y\u0131l\u0131nda Ray Kroc, Richard ve Maurice McDonals franchise sistemi ile burger firmas\u0131n\u0131n dev \u015firkete d\u00f6n\u00fc\u015f\u00fcp 119 \u00fclkede toplamda 35.000 ma\u011fazaya ula\u015fmas\u0131 beklenilmiyordu. Asl\u0131nda McDonald\u2019s bu ba\u015far\u0131s\u0131yla yeni bir i\u015f modeli do\u011furmu\u015f oldu.<\/span><\/p>\n

\u0130\u015fte McDonald\u2019s firmas\u0131n\u0131n bu denli ba\u015far\u0131l\u0131 olmas\u0131n\u0131 sa\u011flayarak global bir \u015firkete d\u00f6n\u00fc\u015fmesini sa\u011flayan ve di\u011fer \u015firketlere rehber olabilecek i\u015f modelini olu\u015fturan 7 \u015fey:<\/p>\n

Standartlar\u0131 olu\u015fturun<\/strong><\/h4>\n

D\u00fcnyan\u0131n hangi \u00fclkesinde olursan\u0131z olun herhangi bir McDonald\u2019s ma\u011fazas\u0131na girdi\u011finizde ayn\u0131 bina tasar\u0131m\u0131n yemek men\u00fclerine kadar her \u015feyin ayn\u0131 oldu\u011funu g\u00f6r\u00fcrs\u00fcn\u00fcz. 1961 y\u0131l\u0131nda Ray Kroc Hamburger \u00dcniversiteleri ad\u0131n\u0131 verdi\u011fi e\u011fitim yerlerinde restoran i\u015fletim y\u00f6ntemlerini, servisi, kaliteyi ve temizli\u011fi \u00f6\u011freterek bunlar\u0131 t\u00fcm ma\u011fazalarda \u00e7al\u0131\u015facak personelleri i\u00e7in bir standart haline getirdi. G\u00fcn\u00fcm\u00fczde bu programa Ray Kroc vizyonu deniliyor.<\/p>\n

Bu program sadece tutarl\u0131l\u0131k i\u00e7in zorunlu de\u011fil ayn\u0131 zamanda \u00fcretkenli\u011fi de artt\u0131r\u0131yor.<\/p>\n

Marka mevcudiyetini olu\u015fturun<\/strong><\/h4>\n

McDonald\u2019s markas\u0131n\u0131 olu\u015fturmada harika bir i\u015f ger\u00e7ekle\u015ftirdi. Ancak bunun arkas\u0131nda uzun y\u0131llar herkesin zihnine kaz\u0131nm\u0131\u015f \u201c\u0130\u015fte bunu seviyorum\u201d gibi efsanevi sloganlar yatmaktad\u0131r. Yapt\u0131\u011f\u0131 i\u015fler sayesinde, d\u0131\u015far\u0131da \u00e7ok daha iyi yerler oldu\u011funu bilmemize ra\u011fmen ba\u015far\u0131l\u0131 reklam sloganlar\u0131 ile McDonald\u2019s ile aram\u0131zda k\u0131r\u0131lmaz bir ba\u011f olu\u015fturdu. Sadece reklamlar de\u011fil d\u00fcnyan\u0131n neresine giderseniz gidin ayn\u0131 lezzeti bulabilece\u011finiz bir ma\u011fazalar zinciri olu\u015fturmalar\u0131 ve bu i\u015flerin t\u00fcm\u00fcn\u00fc harika bir \u015fekilde y\u00fcr\u00fctmeleri bizi bu markaya daha \u00e7ok ba\u011flam\u0131\u015ft\u0131r. \u00d6rne\u011fin, d\u00fcnyan\u0131n neresinde ki McDonald\u2019s ma\u011fazas\u0131na giderseniz gidin her yerde ayn\u0131 lezzette patates k\u0131zartmas\u0131 yiyebilirsiniz. Bu durumda daha sad\u0131k m\u00fc\u015fteriler olu\u015fturman\u0131z\u0131 sa\u011flar.<\/p>\n

Siz de g\u00fc\u00e7l\u00fc marka olu\u015fturuyorsan\u0131z m\u00fc\u015fterilerinizle aran\u0131zdaki ba\u011f\u0131 daha da g\u00fc\u00e7lendirmelisiniz.<\/p>\n

Risk al\u0131n<\/strong><\/h4>\n

McDonald\u2019s uygulamalar\u0131 her ne kadar tutarl\u0131 olsa da risk almaktan ve men\u00fcleri de\u011fi\u015ftirmekten korkmad\u0131lar. Orijinal men\u00fcde sadece hamburger, cheese burger, patates k\u0131zartmas\u0131 ve i\u00e7ecek vard\u0131. Ge\u00e7en y\u0131llar i\u00e7inde men\u00fclerine kahvalt\u0131 men\u00fcleri, \u00e7ocuk men\u00fcleri (Happy Meal), McNuggets ve Mc ile ba\u015flayan daha bir\u00e7ok men\u00fc eklendi.<\/p>\n

Mc Lobster ve Mc Pizza gibi men\u00fclerde ba\u015far\u0131s\u0131zl\u0131\u011f\u0131 olsalar da di\u011fer bir\u00e7ok men\u00fcde bir\u00e7ok ba\u015far\u0131 elde etmeyi ba\u015fard\u0131lar ve yeniliklerle risk almadan asla korkmad\u0131lar. Ve ald\u0131klar\u0131 risklerle g\u00fcn\u00fcm\u00fczde ulusal bir marka olmay\u0131 ba\u015fard\u0131lar.<\/p>\n

M\u00fc\u015fterinin de\u011fi\u015fen zevklerine uyum sa\u011flay\u0131n<\/strong><\/h4>\n

McDonald\u2019s firmas\u0131n\u0131n risk almaya istekli olmas\u0131n\u0131n sebebi \u015firketin hayati ihtiya\u00e7lar\u0131n\u0131 ve m\u00fc\u015fterinin isteklerini anlamas\u0131d\u0131r. M\u00fc\u015fterinin sa\u011fl\u0131na y\u00f6nelik men\u00fclere ek olarak yerel lezzetleri de men\u00fclerine ta\u015f\u0131may\u0131 ba\u015far\u0131 ile sa\u011fl\u0131yor.<\/p>\n

1975 y\u0131l\u0131nda Amerika\u2019n\u0131n Arizona eyaletinde bir askeri \u00fcsse yak\u0131n McDonald\u2019s \u015fubesinde ilk defa uygulanan drive-thru uygulamas\u0131 ile m\u00fc\u015fteriler ara\u00e7lar\u0131ndan \u00e7\u0131kmadan sipari\u015f verip, teslim alma ve \u00fccretlerini \u00f6deyebilmeye ba\u015flad\u0131. Bu uygulama daha sonra bir\u00e7ok \u015fubeye ba\u015far\u0131 ile uyguland\u0131 ve en \u00e7ok sevilen servislerden biri olmay\u0131 ba\u015fard\u0131.<\/p>\n

M\u00fckemmel \u00e7apraz sat\u0131\u015f sanat\u0131<\/strong><\/h4>\n

Bir \u00fcr\u00fcn\u00fc almaya karar veren m\u00fc\u015fterilerini di\u011fer \u00fcr\u00fcnlere y\u00f6nlendirmek i\u00e7in \u00e7apraz sanat\u0131 geli\u015ftiren McDonald\u2019s bu \u015fekilde insanlara \u201cYan\u0131nda patates k\u0131zartmas\u0131 ister misiniz?\u201d sorusuyla ba\u015flay\u0131p hamburgerin yan\u0131nda patates k\u0131zartmas\u0131 satmaya ba\u015flad\u0131. Bu t\u00fcm zamanlar\u0131n tart\u0131\u015f\u0131lmaz en \u00fcnl\u00fc \u00e7apraz sat\u0131\u015f\u0131 olmu\u015ftur.<\/p>\n

Bu sat\u0131\u015f stratejisi sat\u0131\u015flar\u0131 artt\u0131rmak i\u00e7in m\u00fckemmel bir yol oldu ancak bunu yaparken m\u00fc\u015fterinizi s\u0131kmamaya \u00e7al\u0131\u015f\u0131n. \u00d6ncelikle sipari\u015f i\u00e7in bekleyin, sat\u0131\u015f hakk\u0131nda bilgi verin ve finalde m\u00fc\u015fterinin sipari\u015fine neler ekleyebileceklerini belirtin. Bir di\u011fer \u00e7apraz sat\u0131\u015f stratejilerinden biri amazonun uygulad\u0131\u011f\u0131 bir \u00fcr\u00fcn\u00fc ald\u0131\u011f\u0131n\u0131z da bu \u00fcr\u00fcn\u00fc alanlar daha \u00f6nce bu \u00fcr\u00fcn\u00fc de ald\u0131lar \u015feklinde m\u00fc\u015fteriye sundu\u011fu y\u00f6ntemdir.<\/p>\n

\u0130nsanlarla \u00e7al\u0131\u015fmay\u0131 \u00f6\u011frenin<\/strong><\/h4>\n

McDonald\u2019s \u00e7al\u0131\u015fanlar\u0131 sadece kamuya \u00e7al\u0131\u015fmas\u0131n\u0131 de\u011fil personelle de \u00e7al\u0131\u015fmay\u0131 biliyor.<\/p>\n

McDonald\u2019s \u00e7al\u0131\u015fanlar\u0131 sadece gelen m\u00fc\u015fterilerine nas\u0131l davranacaklar\u0131n\u0131 de\u011fil \u00e7al\u0131\u015fanlar\u0131n birbirlerine de nas\u0131l davranacaklar\u0131n\u0131 \u00f6\u011fretmeye \u00e7al\u0131\u015f\u0131yor. Bu g\u00f6revi de \u00e7o\u011funlukta ekip liderlerine y\u00fckl\u00fcyor. Ekip liderleri \u00e7al\u0131\u015fanlar\u0131n mutlulu\u011fu i\u00e7in olu\u015fan s\u0131k\u0131nt\u0131lara kar\u015f\u0131 \u00e7\u00f6z\u00fcm \u00fcretmekle g\u00f6revlidir.<\/p>\n

Hay\u0131rseverlik \u00f6nemini kavray\u0131n<\/strong><\/h4>\n

McDonald\u2019s hay\u0131rseverlik ad\u0131na bir\u00e7ok uygulama i\u00e7erisinde dolayl\u0131 veya direk alarak rol alm\u0131\u015ft\u0131r. McDonald\u2019s bir\u00e7ok di\u011fer hay\u0131rsever gibi toplumdan kazand\u0131\u011f\u0131n\u0131n bir k\u0131sm\u0131n\u0131 yine toplumu daha iyi hale getirmek i\u00e7in kullanmas\u0131 gerekti\u011fini \u00e7ok iyi biliyor.<\/p>\n

M\u00fc\u015fteriler ile ayn\u0131 de\u011ferleri payla\u015fmak, i\u015fletmelerin sad\u0131k savunucular\u0131n\u0131 olu\u015fturmay\u0131 ve gelirleri artt\u0131rmay\u0131 sa\u011flayabilir.<\/p>\n","protected":false},"excerpt":{"rendered":"

1955 y\u0131l\u0131nda Ray Kroc, Richard ve Maurice McDonals franchise sistemi ile burger firmas\u0131n\u0131n dev \u015firkete d\u00f6n\u00fc\u015f\u00fcp 119 \u00fclkede toplamda 35.000 ma\u011fazaya ula\u015fmas\u0131 beklenilmiyordu. Asl\u0131nda McDonald\u2019s bu ba\u015far\u0131s\u0131yla yeni bir i\u015f modeli do\u011furmu\u015f oldu. \u0130\u015fte McDonald\u2019s firmas\u0131n\u0131n bu denli ba\u015far\u0131l\u0131 olmas\u0131n\u0131 sa\u011flayarak global bir \u015firkete d\u00f6n\u00fc\u015fmesini sa\u011flayan ve di\u011fer \u015firketlere rehber olabilecek i\u015f modelini olu\u015fturan 7 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-8977","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/posts\/8977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8977"}],"version-history":[{"count":0,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=\/wp\/v2\/posts\/8977\/revisions"}],"wp:attachment":[{"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mehmetabaci.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}